Yes, in some ways there something to be said for the people owning something being faceless suits; you don't get to know them and feel upset when they prove they're human.

And really, it's unfair to expect them to be anything else. I can't throw stones. I know I've been as spectacularly stupid in the past (and ended up on F-W myself now and then, way back when) but no one cared much because well, I'm not a BNF so I guess I can slip under the radar. The people involved here...not so much.